This is the contents page for my music magazine, Pulse. I have annotated the variouse devices included in this page through flickr notes.
Overview: Contents
The purpose of a contents page is to, quite simply, inform the reader of the magazines content. The layout must be easy to read and understand, as the reader has a lot of information to process on this page. To do this I have split the many body of text into two sections, features and regulars, which are clearly labelled. Images split up these sections so they can easily be seperated from on another and so the text dosn't look as though it's dominating the page, making it overall more visually interesting. Additional information is situated in boxes to distinguish it from the main body of text. Page numbers corresponding to each article are situated both next to the article heading and to the corresponding image, making it easy for the reader to find their desired article in the magazine. Captions indicating which articles appear on the cover of the mgazine, allow the reader to identify the articles they were initially interested in by, through the magazine cover. In addition to it's pleasing layout, the contents page also provides incentives for the reader to look at each particular article through the captions underneath the individual article headings. These captions use buzz words such as "new" and "exclusive" to make the article seem interesting and exciting, encouraging the reader to take a look.
How does the content of the magazine appeal to the target audience?
The target audience for Pulse is young people aged 14-25, living in the Norwich area. The majority of these young people will go out regularly but won’t have the money to frequently attend gigs at large venues such as the O2. Pulse magazine focuses on gigs in the local area that are accessible and of interest to young people and covers a wide range of venues and events around the city from the UEA which tends to feature bigger more established bands, thought to the Waterfront and Norwich Arts Centre which are more intimate venues that often feature new, up-and-coming bands and finally to the “secret” venues such as the Brickmakers, The Marquee and The Birdcage. Largely unheard of, but popular amongst the younger generations, these venues regularly feature gigs from local bands which the readers of Pulse magazine might know from living in Norwich. The February issue of Pulse has two features dedicated to these gigs: “Secret Gig” which informs the reader of the whereabouts of these venues and what makes them so unique and “Fells’ Diary”, a regular feature which follows teen gig promoter Alex Fells as he experiences these gigs and meets the bands that perform them. Through this, the more intimate, lesser known events in Norwich are promoted and become more established within the young generation.
In addition to this, Pulse focuses on the bands established at a national and even international level playing at venues such as the UEA and the Waterfront. As it goes to press near the beginning of the year, the February issue of pulse focuses on bands hotly tipped for success in 2010 such as Ellie Goulding and Delphic. The content of other issues will depend on the season it’s released, for example, a summer issue of Pulse will focus primarily on festivals which are extremely popular with young people, in particular Latitude festival which takes place locally. Alternatively, a December issue could focus on the New Years gigs and events taking place around Norwich.
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