Addressing the Audience: Pulse- Front Cover

Music Magazine Coursework: Pulse- Front Cover
Originally uploaded by Phoebe Rees

• Who would be the target audience for your media product?
• How did you attract/address your audience?

This is the front cover for my music magazine Pulse. I have included tags on the image to explain why I have incorperated each particular feature.

Overview: Front Cover

The aim of a magazine front cover is to grab the buyers attention and pursuade them to purchase the product. The front cover for my music magazine, Pulse, features eyecatching red text that stands out from the page and will grab the buyers attention. The photograph I have used features a mid shot so that the image dosn't dominate the page, yet the intruiging facial detail of the subject can still be recognised. The headings are large and eyecatching and feature buzz words such as "New" and "Secret" to make the magazine seem intruiging and exciting. Overall I am pleased with my front cover, as I think it provides an interesting, eyecatching exterior to my music magazine.

Magazine Genre: Live Music in Norwich

My music Magazine focuses on live music in my local area, Norwich. The main genre of music covered is indie/rock/guitar bands as these artists generally focus more on performing at live at gigs and festivals more than genres such as pop for instance.

Seeing a band perform live is a unique, exciting experience that gets your pulse racing, hence the name of the magazine, more so than staying at home listening to an album. The indie/rock genre covers all aspects of live music from the large scale venues and events such as the O2 arena or headlining Reading Festival, to the small time bands that play at intimate local venues. No matter how big or small the event, there’s always a unique, lively atmosphere that surrounds live music. More often than not, it’s not just the band but the audience that contributes to this atmosphere, particularly when the gig in question appeals to young people looking for a good time. Typically an indie/rock band consists of a lead vocalist, guitarist, bassist and drummer although artists like to be versatile and incorporate different instruments and vocal styles into their set. The band I have focused on for my double page spread, OkGo are renowned for incorporating diverse elements into their performances. Their gig which I reviewed at a local venue included eccentric features such as confetti, a huge gold drum and a song performed entirely on hand bells. Its features such as these that make live music stand out from anything else in the industry and it will always be popular because of it.

Target Audience: Young People (aged 14-25)

Young people are at the heart of any live music event from intimate local gigs to large scale festivals such as Reading and Lattitude. Whatever the event, young people will always be interested in live music becuase it provides an oppertunity fun fun, excitement and entertainment. Pulse aims to target an audience of young people by featuring new, young, up and coming acts that young people will be interested in reading about.